SEO Relaunch

Master your website relaunch: Optimize for search engines, preserve rankings and ensure seamless redirects.






SEO Relaunch Strategy

What is an SEO relaunch?


An SEO relaunch is the updating and optimization of an existing website with focus on search engine optimization. The goal is to improve visibility in search engines and increase traffic without endangering existing rankings.

Which SEO relaunch checklist is recommended?


An SEO relaunch checklist includes careful planning and execution of all necessary steps: from technical analysis with tools like Screaming Frog, through content optimization to redirects from old URLs to the new site.

Why is an SEO agency important for the relaunch?


A professional SEO agency has the necessary expertise and experience to ensure a successful relaunch from an SEO perspective. They advise in all phases, check the structure, optimize content and monitor the visibility index.

How to determine which pages to transfer during relaunch?


During a relaunch, it must be determined which content is valuable and should be retained. This is done by evaluating traffic, content relevance and existing rankings. Professional tools can provide support.

How does the relaunch influence SEO signals?


A relaunch can influence SEO signals positively or negatively. Professionally executed, it improves structure and content and sends positive signals to search engines. Carelessly executed, it can lead to traffic loss and ranking drops.

What happens internally after a successful relaunch?


Internally, after a successful relaunch, monitoring takes place through tools like Google Search Console. Webmasters and SEO teams work continuously to identify optimization potential and improve performance from an SEO perspective.

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Content Optimization

How to structure content optimally?


Optimally structured content is clearly organized, search engine optimized and provides added value to users. Using relevant keywords, subheadings, short paragraphs and lists increases readability. Tools like Screaming Frog help analyze content structure.

What is meant by duplicate content?


Duplicate content refers to identical or very similar content on different pages of a website or across different domains. This can confuse search engines and negatively affect rankings. Content should be designed to be unique and relevant to users.

How do you optimize content for SEO?


Content optimization for SEO involves incorporating relevant keywords, creating high-quality and unique content, and improving readability. SEO tools can help check keyword density and uncover optimization potential.

How to consider user interests in content?


User interests are considered by creating target group-specific content, obtaining user feedback and observing user behavior data. Professional SEO agencies can advise here and develop content strategies based on analyses.

When should content be redesigned?


Content should be redesigned when information is outdated, user engagement rates are declining, or changes in the target audience's search behavior occur. Regular review by SEO professionals helps identify the right timing.

How to avoid duplicate content during relaunch?


During a relaunch, duplicate content is avoided by reworking old content, setting 301 redirects and using the canonical tag. SEO experts can systematically examine a website to ensure no duplicate content exists.

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Rankings Monitoring

What influences website rankings?


Website rankings are influenced by a variety of factors: content quality, backlinks, user behavior, technical SEO, on- and off-page optimization. A structured approach and monitoring rankings through tools like Google Search Console are essential.

How to use Google Search Console for rankings?


Google Search Console is used to monitor the visibility and rankings of a website. It provides data on search queries, website performance and allows submitting sitemaps as well as checking indexing status and problems.

How do you keep track of changes?


Changes are tracked through regular monitoring of key indicators such as traffic, rankings and user behavior. SEO teams should use tools like Google Search Console and work closely with webmasters to respond promptly to trends or problems.

How to continuously improve rankings?


Rankings are continuously improved through content optimization, technical SEO updates, link building and alignment with user intent. SEO agencies can help define strategies and professionally monitor and adjust implementation.

When should you seek SEO consulting?


SEO consulting should be sought when facing a relaunch, rankings are declining, or when wanting to exploit the full search engine optimization potential. Experts can conduct structured analyses and recommend customized optimization measures.

Are rankings at risk after relaunches?


Rankings can be at risk after relaunches if SEO aspects are not adequately considered. Professional planning, including comprehensive testing and a well-thought-out SEO relaunch checklist, are crucial to optimally position the new pages in search results.

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