A corporate film is a short film that presents a company's image and conveys its values and philosophy. It serves to strengthen the brand emotionally and authentically and is often used to represent corporate identity.
A corporate film includes elements such as emotional images, inspiring music, convincing narrator texts and authentic insights into the corporate culture. The conceptual design is aimed at telling a story that represents the company.
Storytelling is central in a corporate film because it allows you to tell a captivating story that touches viewers and connects the company with positive emotions. A good story ensures that the film remains memorable for the audience.
A corporate film focuses on presenting the company image and its values, while a commercial usually promotes a specific product or service and aims at the purchase decision. Corporate films are more focused on long-term relationship building.
Animation can be used very effectively in a corporate film to present complex issues in a simplified way or to integrate creative, attention-grabbing elements. Animation often adds a modern and innovative touch.
The length of a corporate film varies depending on the goal and content, but it should usually be short and concise to keep the target audience's attention. The optimal film length is often between two and five minutes.
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Schedule AppointmentFilm production begins with the concept phase, followed by planning and organization, the actual filming (shooting) and finally post-production, where the finished film is edited, processed and provided with additional effects.
Speakers are normally carefully selected and should be professional to ensure that the text is conveyed credibly and with the right emotion that reflects corporate values and appeals to the target audience.
A high-quality video production is characterized by professional planning, the use of quality equipment, the skill and experience of the makers, as well as the meticulous post-processing of image and sound.
The design of a corporate film includes visual aspects such as color scheme, text overlays and graphic elements that represent the corporate design and should contribute to brand perception among the target group.
The film setting influences the corporate image by creating a backdrop for the corporate story, whether it's a modern workplace or the natural environment that shows sustainable corporate management.
Essential post-production services for a corporate film include editing, color correction, sound design and voice-over of the off-text, but also possible animations and effects that increase the professionalism of the film.
An authentic corporate film conveys transparency and credibility, shows real employees and work processes and allows viewers to get a realistic picture of the company.
With a targeted corporate film, you can reach your target audience by creating content that addresses their interests and needs and presents the brand core in an appealing way.
Employees can be involved in corporate films by being shown in interviews or performing their work to provide an authentic insight into the working day and corporate culture.
A company should create a corporate film to present itself positively, build an emotional connection with potential customers and employees and differentiate itself from competitors.
Authenticity in a corporate video is ensured through honest portrayal of employees, genuine insights into the company and authentic stories, which strengthens the trust of the target group.
Customer feedback or testimonials in a corporate film could be shown to create an additional layer of credibility and emphasize the positive experiences of real customers with the brand.
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